Responsible Retailing

The Jute, Jam & Journalism Group is determined to restore the reputation of clubs and bars in the UK and fly the flag for a new style of responsible retailing.

We pride ourselves on a responsible approach to drinks retailing and the welfare of our customers. As part of this, we have introduced a limit to the amount of alcohol that can be purchased online as an advanced sale, as well as continuing to monitor this at the point of service, with our team of hostesses and staff who have been trained in identifying safe and responsible alcohol intake.

Our websites tell stories of service and atmosphere, rather than a drink-dependent business, and our social media only promotes quality serves and responsibility.

We are active members of the Pubwatch scheme – having more venues than any other late-night entertainment operator participating in Pubwatch or Purple Flag schemes – and have formally signed up to Drinkaware.

Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK. We work in conjunction with Drinkaware to help keep our customers informed and ensure they make better choices about drinking.

Find out more here-

Duty of Care

We have launched a number of initiatives of campaigns aimed at improving customer welfare. The introduction of female security teams was one such initiative and now forms part of the DNA of our customer service experience. Our ‘We Care’ strategy includes offering free phone charging, free handbag services and escorting customers to taxis – even paying for these where necessary. We also provide free entry to our venues for carers accompanying a disabled customer. All staff receive detailed training during their induction which highlights our responsibility to customer welfare, and we work closely with the Street Pastors to ensure the wellbeing of our customers, even after they have left our venues.


Our venues work closely with their local communities, hosting special events, as well as with local authorities and police to ensure that we deliver the highest standards possible, promoting alcohol responsibly and encouraging positive behaviour.


The Jute, Jam & Journalism Group partners with

Environment and Energy Management

We are committed to reducing our energy consumption and carbon emissions; we firmly believe that in reducing our green footprint, we are making our contribution towards improving energy security and curbing climate change.

The Jute, Jam & Journalism Group has historically been a heavy consumer of electricity, using 22 million kWh annually. We committed a year ago to establishing a more ethical and efficient working environment, starting with our simple “turn stuff off” campaign. All of our clubs/bars have a nominated energy manager, receiving regular specialist training and education in energy usage. As a direct result of this campaign, we have reduced our power consumption by 22%, which is a reduction in our carbon emissions of 1811 tonnes of Co2 gases.

We are proud to say that we have increased our recycling to 80% of all our waste. In real terms, this means we have diverted 24 tonnes a week from landfill to recycling.

In addition to educating our staff on energy conservation, we are adopting new, more efficient technologies. An example of this is the installation of motion sensors across all our washrooms, effectively mean we are only using water when our businesses are trading. The impact is 50% reduction in our water usage: the equivalent of 33 Olympic sized swimming pools.

This is a further annual reduction of 22 tonnes of carbon emissions.

Plastic straws

In September 2019 we removed plastic straws from all of our venues as part of our #nostrawsattached campaign, marking an important step forward in our sustainability plans. As part of the campaign, drinks will now not be served with a straw as standard.

The replacement straws are made from PLA, a plant-based plastic that biodegrades in six months and contains 67% less embodied carbon than oil-based PP plastic. The new PLA straws are disposed of in allocated food waste bin, and staff have been issued with the necessary guidelines to ensure straws and plastics are recycled properly, reinforcing a best eco-friendly process.